Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years

TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing panel of Gridley & Company’s 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, -- one of my favorite ad tech banking conferences, held Tuesday in New York -- I predicted that television advertising spend in the U.S. would grow more in real dollars than spend on video ads on the Web, mobile and over-the-top combined, every year for the next five years.